FOWA Miami was an amazing experience. I am very happy that the conference lived up to it’s name. I truly feel that I have a solid understanding of where the web is going, and the role that ADS will play in that future. I want to relay to you the highlights of what I learned while in Miami the past few days, from BarCampMiami, FOWA, and my interactions with a vast number of people.
I’ll be linking names to Twitter accounts. I suggest you follow these folks.
Before digging in to the highlights, I want to relay the experience of being here. During my welcome talk at Acts as Conference 2009, I told the audience that they need to get out from behind their Macs and network with everyone possible. They need to take advantage of the opportunity of being surrounded by a vast amount of knowledge and ideas. At FOWA, people really seemed to take advantage, even more so than at purely developer-focused conferences. I must have met more than 200 people within the past four days. It’s easy. We’re all in some area of tech. Walk up to a random person, introduce yourself, and ask, “What do you do?†Once you do this a few times, you’ll be hooked. From using this method, I got three new awesome ideas that will help make the ADS AppSuite even better. You have got to get out and talk with people. Exchange ideas. Be open. The interactions that I had with everyone is what truly made the conference for me.
And now to the details.
The tech folks here in Miami are great. Alex de Carvalho and his volunteer team did a great job of coordinating BarCampMiami. I am proud of my Orlando tech brethren, who showed up in force, and were well represented on the talk board. We had presentations from myself, Gregg Pollack, Jim Hoskins, Nick Pettit, and many others. Working at the Miami co-working space, Brickolodge, was a lot of fun. I’m going to check out CoLab Orlando when I get back. And speaking of interactions, BarCampOrlando is just around the corner on April 18th. Get your presentations ready.
Congratulations and thanks go to Ryan Carson and the Carsonified team for putting on FOWA Miami. Coordinating a conference is no easy task. The team faced challenges and overcame. The quality and caliber of speakers was excellent.
Jason Fried of 37signals kicked off the day. He spoke about making money off the by-products of what you do. Ruby on Rails was a by-product of creating Basecamp. Screencasts on using development and design tools are by-products. Look at what else you are producing (besides code or designs), and find ways to monetize it. Sell what you learn. His second major point was to not focus on your failures. Work on the successful stuff, and continue forward. For his third point he told the audience to start charging for their apps. We’re taking this to heart with Scrum’d, which will have 30-day free trials on all paid plans. Jason believes that as free fails, people will flock to pay for quality.
I asked Jason about integration of the disparate apps residing on the Internet. There are thousands of one-function applications that don’t link to each other. Jason said true integration is a pipe dream. Each of these apps offers such a different user experience that true integration can’t happen. This validated what we are doing with the ADS AppSuite – creating a group of single-function applications that fully integrate with each other, and provide a consistent user experience across the entire suite.
Joe Stump of Digg talked about scaling a development team. He had 11 items to focus on:
- Lower barriers to entry (for your code)
- Teams are good, dedicated teams are best
- Communicate – use the tools
- Use standards and conventions
- Use a code repository
- Promote ownership
- Use design in your development
- Use frameworks
- Test – continuous integration is your best friend
- Document, beyond tests
- Perform code reviews
Aza Raskin of Mozilla Labs talked about chaordic projects, those that are ordered chaos, cause disruptive innovation. The key here is to push decisions to the nodes, and keep very little centralized. Get people excited. He (later) demoed Ubiquity, a Firefox plugin that gives you more control over how you interact with the web. One of his greatest points: treat people like people. Explain what is going on. Propagate trust.
Dave Morin of Facebook summed up the future of social in 6 compact ideas: put your data on the web; link the data; put yourself on the web; be open; connect; share. Dave said that we’ve forgotten about the person by the computer. Treating people like machines has got to end. Identity, friends, and feed are the keys. Give your users identity, give them the power to connect, and then give them the power to share.
Alex Hunter of Virgin gave one of the best presentations of the day. He was funny, informative, and inspiring. Alex told us that it’s no longer about the brand, it’s about you. People represent the brand. Steve Jobs represents Apple. Bill Gates represented Microsoft. Larry Ellison represents Oracle. These people stake their personal reputation on the quality of their products and services. As the leader of your organization, you must do the same. Consistency is not dogma, it’s a state of mind. By bridging the online and offline gap, you breed loyalty. Word of mouth has changed. Us and Them are very powerful. Learn. Listen. Experiment.
Francisco Tolmasky’s demo of Atlas, an in-browser code editor that can create web apps and iPhone apps alike in mere minutes, got roaring applause from a room full of people who had to pick their chins up off the floor. Atlas is going to change web development. Sign up for the beta and see what I mean. I caught up with Francisco at the FOWA after-party. Atlas is going to be highly expandable, and allow Atlas users to easily share what they create with others.
I had heard that Gary Vaynerchuk was an awesome speaker, and that I was in for an experience. I am thoroughly impressed by this man. He is a highly successful entrepreneur, having worked very hard for years to get to where he is today. I had to stop taking notes during his talk so that I could focus on what he had to say and enjoy the experience. Gary told us that in this economy the sucky people will go away. Content providers will get the share of marketing dollars. Why share? Why does Kanye West need Apple to distribute his content? He can do it himself and keep all the dollars. “If you don’t know where you want to end up, you’re broken.†Monetizing your niche is so open. Build apps or sites that you are passionate about.
I was lucky to catch Gary at the after-party and talk with him for 20 minutes. He is a very cool guy, and spoke to just about everyone there. Gary is truly passionate about what he does. He told me that Facebook has won, and that Facebook Connect is it, even for businesses. Facebook user demographics are not at all what you would think. The fastest growing segment of users isn’t teenagers, it’s middle-aged adults. I was shocked when I heard that. Time for us to become more involved.
FOWA Miami 2009 was pure awesome. I met a lot of super cool people, learned a hell of a lot, and look forward to next year. See you there.