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AMA Tampa Bay Doesn’t Understand Twitter

by Robert Dempsey on November 24, 2009

I joined the Tampa Bay and Orlando chapters of the AMA in late October as I talk with a lot of marketers. I like to know what the latest marketing trends are, as I feel that as a business owner, my job is marketing. I received an email on November the 18th about an event on integrating mobile apps into business and marketing strategy. I was interested in this topic so decided to register. One of the benefits of being an AMA member is discounts on events such as this. However, when I tried to register as a member I couldn’t for the life of me figure out how to. I consider myself somewhat web savvy, however I gave up after a few failed attempts. Knowing that the AMA in Tampa Bay has a Twitter account, I decided to ping them for help. Here is that tweet:

AMA Tampa Bay First Tweet

No response came for a few days, so I posted this tweet in the hopes that I could get their attention:

AMA Tampa Bay Second Tweet

Apparently that had no effect either, and I still remain unregistered for the event.

Now I will readily admit that I tweet a lot, and not all of it has value to anyone but me. However, if you @ reply me or one of our other 10 accounts, I’ll respond. I have RSS feeds set up for everything so we don’t miss it. Apparently though, whoever is behind the AMA Tampa Bay Twtiter account thinks that Twitter is to be used for push marketing – one way communication only. Need more evidence? Here’s a screenshot. Notice anything missing?

AMA Tampa Bay Twitter Account

Am I expecting too much from my marketing brethren? Let me know in the comments.

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  • ryan teixeira
    There isn't anything wrong with having a silent Twitter account that only does push. However, it should be monitored to see if there is anything of interest or things that should be responded to.
  • They have failed all three I's of social media.

    Innovation, Interaction, and Influence. #fail to the third. word.
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