With trust broken, employees seen as resources, and customers viewed as invoices, business is broken. Social media has given the consumer a much louder voice, who is demanding a new way of being from business. It is time for a new business manifesto.

Full Transcript

Hey everyone.   I’m Robert Dempsey, CEO and founder of Atlantic Dominion Solutions.

And today I am recording from right outside of Detroit, Michigan.  Pretty interesting place, definitely a bit of a weather change from Florida, but nice nonetheless.

And so, today I wanted to talk about something that I call the “New Business Manifesto.”  You know, one of the things that I have said in previous movies was that I feel that business is broken, trust has been broken down in enormous amounts.  You know, people, employees are just seen as mere resources in businesses and customers are basically just looked at as invoices.

And, you know, the consumer is starting to rebel against that in a big way and social media is allowing folks to have a much bigger voice than they’ve ever had before.  And also to join up with other groups of unhappy and happy people and really telling brands what it is, brands, companies, you know, whatever, however you want to call it, basically telling these folks what it is that they expect and really wanting a new way of doing business and a new way of interacting with them.

And so, I, being in the software development world, and being an Agile developer and working with teams using Agile, I have come to realize, a bit ago, that really the Agile principles could be extended to all of business.  And one of the things that we work towards and work with customers on is helping them implement Agile throughout their business.

And I think that we could really come up with something I would call the “New Business Manifesto” based on the Agile principles.  And the Agile principles in a nutshell, there are four main principles.  The first one is individuals and interactions over processes and tools.  Working software over comprehensive documentation.  Customer collaboration over contract negotiation.  And responding to change over following a plan.

Now that’s specifically for software, but I believe that we can take these core principles and kind of morph them a little bit for business and that’s what I’m going to be talking about next.

So, thank you for your time today.  Look forward to your comments and thoughts on the subject and I will see you next time.

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